Extending the quality

At Wild&Mild, we believe that high-quality means more than just the right ingredients; it’s about delivering an exceptional nail polish experience that exceeds expectations. Our products stand at the intersection of ethical beauty and superior performance, embodying our commitment to being 100% vegan, cruelty-free, and non-toxic. This commitment ensures a safer, more conscious choice for our customers and the planet, aligning with our ethos of wellness and ethical beauty.

Moreover, Wild&Mild’s dedication to quality is evident in our adherence to being 12-free, surpassing the strictest EU cosmetics regulations. This not only speaks to our commitment to your health and safety but also to our ambition to set new standards in beauty. By choosing Wild&Mild, you’re embracing a lifestyle that values both beauty and care, redefining what it means to be truly high-quality in today’s beauty world.

Making better blends

Wild&Mild is dedicated to revolutionizing the way you think about nail art. Our passion lies in curating unique blends of colors and accessories, offering an endless palette for your creativity. With our extensive collection, we invite you to dive into the world of nail design, where the possibilities are limited only by your imagination. Experience the pinnacle of nail care as you mix, match, and experiment with our vast selection, designed to cater to every whim and fancy. Let your creativity flourish and embark on a journey to discover your perfect match, transforming your nails into a canvas for personal expression.

Sustainable and eco-friendly

Wild&Mild stands at the forefront of eco-conscious beauty, embodying a deep commitment to sustainability and environmental stewardship. Our pride in being an eco-friendly brand is matched only by our dedication to delivering high-quality nail products that are not only safe to use but also free from toxic and ineffective fillers. As pioneers in the beauty industry, we are honored to lead the way, setting new standards for what it means to be both luxurious and responsible. Our journey is one of continuous innovation, seeking out the finest, most sustainable ingredients and processes that respect the earth and ensure the well-being of our customers.

Accessible beauty

At Wild&Mild, our mission is to democratize beauty by focusing on accessibility. We believe that everyone deserves to enjoy high-quality nail products without having to compromise on choice or financial considerations. Our goal is to provide the best price-to-quality ratio in the market, ensuring that you never have to hesitate between a classic red or a glittery funky option for your nails. We strive to make beauty accessible and versatile, allowing you to express yourself freely and boldly, any day and in any way you choose.

Salon-Grade UV Gel Nails at Home

Skip the salon without sacrificing quality with our high-grade, long-lasting UV gel polish, designed specifically for easy and flawless application at home. Our specially formulated polish ensures that achieving salon-quality results doesn’t require professional expertise, saving you both time and money. Embrace the convenience of a luxurious manicure experience in the comfort of your own home, where sophistication meets simplicity.

W&M bio

Eco-Forward BIO Nail Polish for the Next Generation

Pioneering sustainability in beauty, our next-generation BIO nail polish is at the forefront of eco-conscious nail care, minimizing environmental impact while maintaining a small footprint. Boasting up to 83% bio-derived ingredients from wheat, sugarcane, manioc, and corn, this innovative formula represents a significant advancement in sustainable beauty, offering a guilt-free manicure experience that doesn’t compromise on quality or performance.


Elevating Beauty for Nails & Eyes

Dive into our rich tapestry of beauty accessories, where each nail polish shade and eye-enhancing product, including artificial lashes, is crafted for every style and individuality. Our extensive collection promises not just a look, but a revelation of your desired self. With Wild&Mild, you’ll find more than just beauty products; you’ll discover a gateway to self-expression. Our offerings, designed to amplify your natural beauty, come with the assurance of top-tier quality at an accessible price. Explore Wild&Mild and embrace the transformation that awaits, where your unique essence is not just seen but celebrated.

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